Revenue Management Forum

Articles and discussion of Airline Marketing, Revenue Management concepts, theories and techniques

Friday, 7 January, 2011

Southwest introduces revised frequent flyer program targeting business passengers | ATW Online

Southwest introduces revised frequent flyer program targeting business passengers | ATW Online
Posted by Gary Parker at 10:37 AM

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      • The Rubik's Cube Effect by Stephen Haines
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Gary Parker
Gary Parker, President and founder of rmexpertise.com, began his career in revenue management (RM) in 1989 at Air Canada. He founded RM Training Group in 2002. Gary is a dynamic, highly rated trainer, coach, and conference speaker. He has presented at industry meetings and workshops around the world.
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Recommended Reading

  • Pricing with Confidence, Reed K. Holden, Mark R. Burton
  • Handbook of Low Cost Airlines, Strategies, Business Processes and Market Environment, Sven Grob, Alexander Schroder
  • How to Price - A guide to pricing techniques and yield management, Oz Shy
  • Pricing and Revenue Optimization, Robert L. Phillips
  • The Theory and Practice of Revenue Management, Kalyan T. Talluri, Garrett J. Van Ryzin
  • Journal of Revenue and Pricing Management, Henry Stewart Publications. Quarterly publication
  • The New Client: How Customers Shape Business in the Information Age, Paul Hoffert
  • Cultivating Communities of Practice: A Guide to Managing Knowledge, Etienne Wenger, Richard McDermott and William M. Snyder
  • Priceless: Turning Ordinary Products into Extraordinary Experiences, Diana LaSalle and Terry A. Britton
  • The New Law of Demand and Supply, Rick Kash
  • Principles of Service Marketing and Management, Second Edition, Christopher Lovelock and Lauren Wright.
  • Handbook of Airline Marketing, Executive Editors, Gail F. Butler, Martin R. Keller
  • Airline Management: Strategies for the 21st Century, Paul Stephen Dempsey and Laurence E. Gesell
  • Revenue Management: Hard-Core Tactics for Market Domination, Robert G. Cross
  • Yield Management: Strategies for the Service Industries, Second Edition, Edited by Anthony Ingold, Una McMahon-Beattie and Ian Yeoman
  • The Basics of Revenue Management (e-book), RM Training Group

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