The airline industry is often thought of in terms of full-service carriers and low-cost carriers, but in reality it includes many types of carriers from regional, commuter, remote flying, to island hopping, to name a few.
The practice of revenue management was originally created by the full-service carriers to better compete with the low-cost carriers. Over time, the low-cost carriers have been evolving and to allow for growth, their service and product offerings have been increasing to a point where revenue management practices make perfect sense.
But, there still remain the thousands of small airlines in the world, who don't have sophisticated revenue management systems, but who would definitely benefit from customer segmentation and differential pricing.
After the recent economic downturn, there seems to be more interest as we see more and more small and new carriers employing revenue management practices and procedures to survive and grow.
The foundation of a carrier's RM group is information. To turn this wealth of data into useful information requires analysis and interpretation by individuals who have a broad understanding of the airline industry and current factors in the marketplace. In the current environment ‘downsizing’ can also put added pressure on airlines who are left with fewer experienced people.
In response to this, and in consideration of the high cost of in-house revenue management solutions and analytically skilled staff, we have formed RM Service Group. (www.rmservicegroup.com)
We offer a solution with outsourced revenue management services staffed with our own team of experts.
A company dedicated to revenue management and pricing, our expertise comes from the practical experience gained in the daily application of revenue management and pricing principles, faced with the challenges and opportunities of companies operating on the many levels of service from global to regional, from traditional to low-fare, and also value-based product offerings.
We welcome your thoughts and questions on this type of revenue management service, and if you see possibilities in your airline, we would love to talk with you.
The practice of revenue management was originally created by the full-service carriers to better compete with the low-cost carriers. Over time, the low-cost carriers have been evolving and to allow for growth, their service and product offerings have been increasing to a point where revenue management practices make perfect sense.
But, there still remain the thousands of small airlines in the world, who don't have sophisticated revenue management systems, but who would definitely benefit from customer segmentation and differential pricing.
After the recent economic downturn, there seems to be more interest as we see more and more small and new carriers employing revenue management practices and procedures to survive and grow.
The foundation of a carrier's RM group is information. To turn this wealth of data into useful information requires analysis and interpretation by individuals who have a broad understanding of the airline industry and current factors in the marketplace. In the current environment ‘downsizing’ can also put added pressure on airlines who are left with fewer experienced people.
In response to this, and in consideration of the high cost of in-house revenue management solutions and analytically skilled staff, we have formed RM Service Group. (www.rmservicegroup.com)
We offer a solution with outsourced revenue management services staffed with our own team of experts.
A company dedicated to revenue management and pricing, our expertise comes from the practical experience gained in the daily application of revenue management and pricing principles, faced with the challenges and opportunities of companies operating on the many levels of service from global to regional, from traditional to low-fare, and also value-based product offerings.
We welcome your thoughts and questions on this type of revenue management service, and if you see possibilities in your airline, we would love to talk with you.
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